How Video Games Help Kids In School - Free Essay Example

Sample details Pages: 3 Words: 855 Downloads: 10 Date added: 2019/05/07 Category Entertainment Essay Level High school Tags: Video Games Essay Did you like this example? Get off that game already! a phrase that I have heard in my home many times for my endless hours of gaming with friends from around the globe. We all know that the negative view of video gaming has increased over the years. One does not hear often of the benefits that gaming for hours has on a students learning. Whereas individuals feel that playing video games is bad, gaming has its benefits as it helps students with cognitive, social, emotional and non-cognitive skill development. So many individuals believe that gaming does not promote intellectual play. However, an assistant professor in the Department of Educational Psychology at the University of Wisconsin by the name of David Williamson Shaffer argues that by stating that playing video games can improve cognitive skills (Boulanger, Amy). According to a review of research on the positive effects of video game play published by the American Psychological Association, it was found that violent shooter games boost child rens learning, health and social skills (American Psychological Association). Gaming works on the skill of short and long-term memory by having a player know the rules of the game in addition to mastering the keys on the keyboard to allow for quick maneuvering of moves (Eugenio, Sheila). In addition, Shaffer states that the playing of games helps kids work with problem-solving skills by requiring a player to search, negotiate, and plan approaches to allow them to advance to a higher level of play (Boulanger, Amy). James Gee an education professor at the University of Wisconsin states that if used properly, video and computer games have the ability to inspire learning. He states that games take numerous hours of intense concentration to complete levels this builds on attention span. In addition, he states that even children with a diagnosis of ADHD who cannot sit still in a classroom setting can spend numerous hours concentrating on the game at hand. (Sohn, Emily) Where many pa rents like mine feel that the playing of video games is an isolating activity. However, gaming actually can help students in the area of social and emotional development. I personally have made many friends through gaming. Cheryl K. Olson, a professor of child development from Massachusetts General Hospital conducted a study where she found that the playing of video games creates a common ground for students to make friends (Olson Sc.D., Cheryl). In recent studies, it was found that only 20 percent of gamers play alone. In many games, players work together as a team to achieve a goal, compete against others or both. Due to being on a team with others, this puts them in a situation where they must communicate with each other to complete the level at hand. This in turn, promotes social development, which with good social skills a student is more likely to have a high self-esteem, good peer relationships and achieve in school. In addition, they will also be more likely to have a suc cessful marriage and career (Loo, Kara). In evaluating the emotional benefits of video games lead to the study of emotion regulation. In addition to positive emotions that are beneficial to a student playing video games were those of frustration, anger, anxiety, and sadness (Granic, Isabela, et al). Another area where gamers benefit is that of leadership and motivation. When gamers play in groups, they are taking turns leading and following, depending on who has specific skills needed in a particular game. Nick Yee of the Palo Alto Research Center showed through his studies that teens who gamed in groups online felt they had gained leadership skills such as persuading and motivating others and mediating any disputes among each other (Olson Sc.D., Cheryl). Lastly, gaming has the ability to improve non-cognitive skills for students including patience, discipline, and empathy; these are skills that are not taught in a classroom anywhere. Gamers learn patience and discipline in games by making a choice of not abandoning the game when they are faced with negative performance during play (Marklin, Brittany) Learning to have empathy is extremely important but also difficult. Researchers at UC Berkeley found empathy and compassion are a cornerstone of a happy, meaningful life in addition to building blocks of morality and reduce prejudice and racism (Loo, Kara). Some games allow a player to grapple with sensitive issues in an environment free from social pressure or fear of any consequences. Then when a student is in a similar situation in the real world, they find it easier to figure it out and make excellent choices (Loo, Kara). The act of playing video games is not all bad; gaming has its benefits as it helps students with cognitive, social, emotional and non-cognitive skill development. For those students that are gamers the numerous hours of gaming offers many benefits that are very beneficial not only in school but in life in general. Gaming has been prove n to aid in the development of building memory and problem-solving skills; it teaches leadership, motivation, patience, discipline, and empathy. The most important for me and many others is the opportunity to develop socialization skills; which can lead to long-lasting friendships. Don’t waste time! Our writers will create an original "How Video Games Help Kids In School" essay for you Create order How Video Games Help Kids In School - Free Essay Example Sample details Pages: 3 Words: 962 Downloads: 4 Date added: 2019/05/06 Category Entertainment Essay Level High school Tags: Video Games Essay Did you like this example? Get off that game already! a phrase that I have heard in my home many times for my endless hours of gaming with friends from around the globe. We all know that the negative view of video gaming has increased over the years. One does not hear often of the benefits that gaming for hours has on a students learning. Whereas individuals feel that playing video games is bad, gaming has its benefits as it helps students with cognitive, social, emotional and non-cognitive skill development. So many individuals in all professions believe that gaming is just a source of entertainment that can become addictive to children and does not promote any type of intellectual play. However, an assistant professor in the Department of Educational Psychology at the University of Wisconsin by the name of David Williamson Shaffer argues that by stating that playing video games can improve cognitive skills (Boulanger, Amy). According to a review of research on the positive effects of video game pl ay published by the American Psychological Association, it was found that violent shooter games boost childrens learning, health and social skills. It also stated that the more children games, such as role playing games, they more they improved in developing problem-solving skills (American Psychological Association). Gaming works on the skill of short and long-term memory by having a player know the rules of the game in addition to mastering the keys on the keyboard to allow for quick maneuvering of moves (Eugenio, Sheila). In addition, Shaffer states that the playing of games helps kids work with problem-solving skills by requiring a player to search, negotiate, and plan approaches to allow them to advance to a higher level of play (Boulanger, Amy). James Gee an education professor at the University of Wisconsin states that if used properly, video and computer games have the ability to inspire learning. He states that games take numerous hours of intense concentration to comple te levels this builds on attention span. In addition, he states that even children with a diagnosis of ADHD who cannot sit still in a classroom setting can spend numerous hours concentrating on the game at hand. (Sohn, Emily) Where many parents like mine feel that the playing of video games is an isolating activity. However, gaming actually can help students in the area of social and emotional development. I personally have made many friends through gaming. Cheryl K. Olson, a professor of child development from Massachusetts General Hospital conducted a study where she found that the playing of video games creates a common ground for students to make friends (Olson Sc.D., Cheryl). In recent studies, it was found that only 20 percent of gamers play alone. In many games, players work together as a team to achieve a goal, compete against others or both. Due to being on a team with others, this puts them in a situation where they must communicate with each other to complete the level at hand. This in turn, promotes social development, which with good social skills a student is more likely to have a high self-esteem, good peer relationships and achieve in school. In addition, they will also be more likely to have a successful marriage and career (Loo, Kara). In evaluating the emotional benefits of video games lead to the study of emotion regulation. A study in 2011 showed that simple games such as Angry Birds, can improve a players mood, promote relaxation and ward off anxiety (American Psychological Association). In addition to positive emotions that are beneficial to a student playing video games were those of frustration, anger, anxiety, and sadness (Granic, Isabela, et al). Another area where gamers benefit is that of leadership and motivation. When gamers play in groups, they are taking turns leading and following, depending on who has specific skills needed in a particular game. Nick Yee of the Palo Alto Research Center showed through his studies that t eens who gamed in groups online felt they had gained leadership skills such as persuading and motivating others and mediating any disputes among each other (Olson Sc.D., Cheryl). Lastly, gaming has the ability to improve non-cognitive skills for students including patience, discipline, and empathy; these are skills that are not taught in a classroom anywhere. Gamers learn patience and discipline in games by making a choice of not abandoning the game when they are faced with negative performance during play (Marklin, Brittany) Learning to have empathy is extremely important but also difficult. Researchers at UC Berkeley found empathy and compassion are a cornerstone of a happy, meaningful life in addition to building blocks of morality and reduce prejudice and racism (Loo, Kara). Some games allow a player to grapple with sensitive issues in an environment free from social pressure or fear of any consequences. Then when a student is in a similar situation in the real world, they fi nd it easier to figure it out and make excellent choices (Loo, Kara). The act of playing video games is not all bad; gaming has its benefits as it helps students with cognitive, social, emotional and non-cognitive skill development. For those students that are gamers the numerous hours of gaming offers many benefits that are very beneficial not only in school but in life in general. Gaming has been proven to aid in the development of building memory and problem-solving skills; it teaches leadership, motivation, patience, discipline, and empathy. The most important for me and many others is the opportunity to develop socialization skills; which can lead to long-lasting friendships. The best relationship that I have now is the result of numerous hours of playing video games and that is the awesome relationship I have with my older brother whom I game with ofen even though he is in the next room. Don’t waste time! Our writers will create an original "How Video Games Help Kids In School" essay for you Create order

The And Of Southern Africa - 1095 Words

We live in an age where resources that are essential to our survival are not yielded from our immediate environment, but acquired through legal tender which we have earned through labor. This allows western societies to thrive in all types of natural habitat. Whether you live in Nevada, or Alaska, you can always walk into a local grocery store and purchase a carton of milk, despite the fact that neither is a good place to raise cattle. This kind of arrangement has simplified our lives to a certain extent, but it has also caused a disconnection between us and mother nature. For centuries, our ancestors’ survival was inorexably linked to their surrounding environment. Their survival depended on their ability to interpret and negotiate†¦show more content†¦Their survival and culture is linked in several ways. Sharing is a prominent part of their culture. They are aware that in order to survival in such a harsh environment they must look after each other and share their food equally. There is also no disparity among the sexes, because more often than not, it is the women who bring home the lion’s share of the food. The !Kung people are also keenly aware of the land’s need to regenerate, therefore they often move camp so as to not exhaust the land completely. Due to the need for these moves they have also downplayed materialism by not amassing personal effects and traveling light. These adaptations have proven to be essential to their survival in the Kalahari Desert. Elsewhere in the world, different strategies have to be developed to negotiate equally or more hostile landscapes. In the arctic tundra of the north, the Inuit people have found ingenious ways of parlaying with the land. Despite the bleak landscape, the Inuit is able to make the most out of even the most discerning environment. Since the icy tundra supports little to no vegetation, the inuit’s diet is solely dependent on game and fish. An average inui t’s diet ranges from fish, seal, to arctic foxes, and polar bears. None of which makes an easy catch, but they take what they’ve learned from their surrounding and what they have learned while observing the animals in it to succeed in catching all available food. They consume

Who Made the Mistake Free Essays

NAME: ZEENAT AMEEN MOHAMMED ID NO: 7401 COURSE NAME: CROSS CULTURAL COMMUNICATION TOPIC: WHO MADE A SERIOUS MISTAKE? LECTURER: DR. SHARON CASE STUDY: WHO MADE A SERIOUS MISTAKE? 3. 1IDENTIFYING THE FACTS OF THE CASE: The facts of the case are: * Jean safari was investigating a serious error made by a Japanese worker at the Japanese subsidiary of a US multinational. We will write a custom essay sample on Who Made the Mistake or any similar topic only for you Order Now * A component had been inserted upside down, and the entire batch has been pulled out of production to be reworked. * The cost of repairing is on the high side. * The director claimed not to know who was responsible for the damage. The group did not tell him the specific woman involved. * The whole group has accepted responsibility of the event. * The woman concerned tried to resign from work but her coworkers coax her back again, the groups is aware that she is new and they did not help her enough or look out for her or see that she was properly trained. * The entire group decided to take responsibility and apologize to jean. 3. 2 STATING THE PROBLEM The problem in this case is that Jean needs to find the culprit who fixed the component upside down. 3. 3 SETTING THE OBJECTIVES The objectives of this case are to find out the culprit and for the culprit to be punished in order to avoid future reputation of the same event. 3. 4 IDENTIFYING THE AREAS OF CONSIDERATION IN THIS CASE The problem in this case is that jean wants to know the culprit in order for her to punish the person involved to avoid any similar case in the future, but the plant manager regards this as not important if the culprit has realized her mistake, but on the other hand, Jean Safari thinks its important for her to find out the person, and take an action against her. Jean Safari is a UNIVERSALIST and believes in INDIVIDUALISM also meaning she is concerned about the rules of the firm and the person involved should be punished individually, but the plant manager and the remaining workers are PARTICULARIST and they believe in COMMUNATALISM, they believe in the relationship they have with one another and they work as a group which makes them COMMUNTALIST in nature. UNIVERSALIST: In Universalist culture, the rules apply equally to the whole †universe† of members, regardless of relationships General rules, codes, values and standards †What is good and right can be defined and always applied† In a Universal society such as the U. S. , rules and contracts are developed which can apply in any situation. There is a belief that what is good or true can be discovered, defined, and applied to every situation. Because of their Universalist approach, in a business situation Americans will want to rely on a contract to communicate the terms of an agreement and to define the relationship between the parties. PARTICULARISM: Particularism is based on logic of the heart and human friendship. China is a particularistic culture where people look at relationships and circumstances in a specific situation to decide what is right. For the Chinese, the legal contract communicates a starting point for an agreement. As circumstances change so too should the terms of the agreement. For the Chinese, the situation and the particular individuals involved are what define relationship. INDIVIDUALISM: Individualism is a theory maintaining the political and economic independence of the individual and stressing individual initiative, action, and interests also conduct or practice guided by such a theory. Individualism places great value on self-reliance, on privacy, and on mutual respect. Negatively, it embraces opposition to authority and to all manner of controls over the individual, especially when exercised by the state. As a theory of human nature, individualism holds that the interests of the normal adult are best served by allowing him maximum freedom and responsibility for choosing his objectives and the means for obtaining them. COMMUNATALISM: Communitarianism is an ideology that emphasizes the connection between the individual and the community. That community may be the family unit, but it can also be understood in a far wider sense of personal interaction, of geographical location, or of shared history. 3. 5 PROPOSING THREE ALTERNATIVE COURSE OF ACTIONS ST ALTERNATIVE: The first alternative would be to use PUNISHMENT (SUSPENSION) because if the culprit is being suspended from work he would not be paid for those days that he wont be around because it would be considered he is not working for the main time he would not be around this would help in disciplining of other workers in the organization and it would avoid further mistakes and lack of concentration and new employees would be watched th oroughly and all the existing workers would help the new ones and get them on track to do the new job. nd ALTERNATIVE: The second alternative could be CONSIDERATION, the culprit could be considered so as to allow the worker with the impression he would not repeat the same mistake again. The advantage of this is the worker would be happy to work in the firm knowing that the firm considered him and this also would motivate him/her and other coworkers but also consideration might also have a negative effect, if the workers know that they are always considered when they make a mistake every worker would make a mistake and would expect to be considered employees will develop a sense of rebellion in response to punishment rather than seeing it as a deterrent to a particular activity. rd ALTERNATIVE: The third alternative should be WARNING a culprit could be seriously warned not to attempt doing such offence again and if he repeats it a serious action would be taken against him/her I this way the culprits and the other co workers would be very careful in their dealings in the firm, the disadvantage of this might be, some workers would not adhere to the rules and regulations of the firm knowing that the highest thing that can happen would be a warning letter. 3. 6 CHOOSING AND RECOMMENDING THE BEST SOLUTION The best solution to this case is WARNING and SUSPENSION because if the culprit is warned she would not repeat such offence again in future since it would be clearly stated that if the offence is done again a serious action would be taken, if the culprit is punished this would make other workers scared and some might even leave the organization which would be at the risk of the organization in general, and also if the worker is suspended this would bring a huge difference in the attitude of workers in the organization since they know that a serious action would be taken against them therefore they would be more careful when they are doing the job. BIBLIOGRAPHY bukchin, m. (2012, october 25). http://www. via-web. de/universalism-versus-particularism/. Retrieved march 22, 2013, from http://www. via-web. de/universalism-versus-particularism/: http://www. via-web. de/universalism-versus-particularism/ media, d. (2012, september 5). http://www. meez. com/community. dm? furl=http%3A//forums. meez. com/forums/serious-topics/6221608-individualism-vs-communalism. html. Retrieved march 22, 2013, from http://www. meez. com/community. dm? furl=http%3A//forums. meez. com/forums/serious-topics/6221608-individualism-vs-communalism. html: http://www. meez. com/community. dm? furl=http%3A//forums. meez. om/forums/serious-topics/6221608-individualism-vs-communalism. html mitchel, c. (2011, august 6). http://www. theaustralian. com. au/national-affairs/opinion/individualism-versus-communalism/story-e6frgd0x-1226109346928. Retrieved march 22, 2013, from http://www. theaustralian. com. au/national-affairs/opinion/individualism-versus-communalism/s tory-e6frgd0x-1226109346928: http://www. theaustralian. com. au/national-affairs/opinion/individualism-versus-communalism/story-e6frgd0x-1226109346928 webstar, m. (2013, february 3). http://www. merriam-webster. com/dictionary/particularism. Retrieved march 22, 2013, from http://www. merriam-webster. com/dictionary/particularism: How to cite Who Made the Mistake, Essay examples

International Journal of Multiple Research - Myassignmenthelp.Com

Question: Discuss about the International Journal of Multiple Research. Answer: Introduction Marketing function is a very essential factor of business process. Over the years, Organisations have adopted different marketing process to reach their customers in an effective way, so that it is reflected in the market sales.The modern marketing approach is developed, as there has been change in the orientation of the companies approach to its target customers(Scott 2015). The convenient approach to modern marketing techniques is very important part of marketing process, which does not include the advantages of modern marketing techniques. Marketing strategy of companies hasbroader aspects and is affected by physical forces, political forces, societal forces and economic forces. Therefore, a company must go through research and analysis of the target market and its needs to get a proper outcome of its marketing strategies(Westwood 2016). With the globalisation and technological boom, organisations were forced to adopt all the modern techniques to consolidate a proper strategy for their marketing process. After globalisation, the geographic barrier has been reduced in the companies. Therefore, the companies have more opportunities to sell in the market. Toyota goes through mixed strategy of marketing to reach its customers. The traditional marketing approach are utilised by using TV ads, personal selling, direct selling, advertising through papers, public relations. The modern marketing approach is done through the social media advertising through YouTube Videos, media marketing and sports sponsorships are also the most important factor of marketing in Toyota. Background of the study The marketing approaches have changed over the years, because the companies have changed its orientation towards its customers. The traditional marketing techniques were focused into the production facilities of the products. The main criteria of the organisation were to concentrate more on producing goods as much as possible. Products were sold according the availability of the products(Wongleedee 2015). This approach was when there was evolution in industry and commerce. The mass production and distribution was called marketing. However, many manufacturers found that the merchandise was piling up without proper sales plan, which also affected the inventory cost and budgetary control(Royle and Laing 2014). The advertisements became more frequent in the sales process. The aggressive advertisements for the consumers and corporate started to heavily depend on the sales process. The more aggressive personal selling process was also important in that period. The aggressive tactics became very popular and put high pressure in the sales techniques. There have been rise in unethical approaches or false approaches in marketing techniques too. Then came the marketing concept, which looked at the firm as a whole and developed different techniques(Royle and Laing 2014). This new technique considered the production, sales and consumers and developed new approaches to marketing. The implication was very effective according to the managers. The decision-making technique was also vitalised by this process. Sales forecast became easy and budgetary control was mechanised too. The three main points of the new marketing approaches are customer focus, coordination and profit orientation(Royle and Laing 2014). The customer focus factor of the organisations increased compared to the traditional approach of marketing. According to Westwood(2016), the customer became the centre of attention in the new marketing techniques. All the functions were focused in providing a solution for the customers. Understanding the buyers became essential for the companies. As per the suggestions of Peter Drucker, he said that marketing is the process of a nalysing the customer needs and the so well that products or the service should fits well with their needs(Royle and Laing 2014). The coordination elements should consist of the marketing mix as well as related to each other. The business activities related to all the process and function is also related to the product itself and must be viewed as a consolidated process. The profit orientation as a goal should be customer focused. The profitability decision and logical profit planning is also part of the marketing process. The relationship marketing and personal selling has emerged with the new techniques of marketing. The traditional marketing process generally included Print media, broadcast media, direct mail of paper templates and direct telemarketing. The print media was a major source of advertisements for automotive manufacturing company. The newsletters, magazines, brochures and other printed materials were distributed in the market and consumers came to know about that from different sources. The broadcast media marketing included the radio advertisements and commercial broadcasts in radio programs and on air advertisements(Wongleedee 2015). This entertainment technology was very important tool to reach all demography of customers. Direct mailing through post cards, the brochures, the catalogue were distributed and the consumers were reached through the postal mails to attract the customers. The telephone marketing was used to deliver the message and to convince the customers. The telemarketers used aggressive sales techniques to reach the proper sales target. The midsized companies and sm all entrepreneurs engaged their company personnel or did direct mail marketing in the traditional way to reach its customers. As the focus was also to its customers,the television network was used advertisements thatlimited the marketing opportunities. A 30-seconds commercials cost was nearly 3.5 million dollars(Toyota-global.com 2018). The business budgets were also allocated accordingly. Television was the most effective form of advertising in the United States. The conveyance of the messages was clear with this media. The wide circulation of the magazines was also effective with respect to the products. The newspaper was a proper source of who had longer visibility period. According to Scott(2015), the marketing department and sales representatives were only the involved in the sales activity. The modern marketing approach of companiesare more aligned with the companys strategy, vision and mission. According to marketing scholar Kotler marketing strategy is more of a logic of marketing objectives. Once the business unit has formulated the strategies the end goals, they must analyse the program to reach the goals. The goals consolidate the business units strategies. A well though strategies for the companies are initiation of a well thought process. The feedback and control process of the companies are also part of the marketing objectives. The eras of different marketing strategies came from the production era, product era, selling era and marketing era are discussed in the above(Scott 2015). The new approach is more integrated in the newest approach. This modern techniques considers the target market, customer needs, integrated marketing and profitability of the actions. The most important aspect of modern marketing is the social marketing concept. To satisfy the consumer needs and to be in the consumer market for longer period of time social marketing must be considered. This also should be included in the overall marketing objectives(Scott 2015). The consumer wants and needs are more transparent in this aspect. The social responsibility of marketing should also be considered in the following process. Research Aims and objectives Aims of the study The main aim of this research is to critically analyse the both traditional and modern marketing techniques. The research also evaluates the reflection of the two-compared marketing process and how that applies to the Toyota has adopted marketing strategies. The aim also demands to be critical about the evaluation. Objectives of the study The main objectives of the research are To analyse the effectiveness of the modern marketing plan of the organisations compared to the traditional ways of marketing. To identify if there is any improvement in the modern marketing process after adopting with respect to sales maximisation or profitability maximisation. To evaluate the performance of Toyota in a given time frame To recommend better strategies that Toyota can implement in their organisation? Formulating the research Questions What modern marketing techniques is more effective than traditional marketing techniques regarding Toyota Corporation? What are the improvements after the emergence of the modern marketing techniques in the firm? What can be evaluated from the performance of the company within a given time frame? Problem statement It has been found that the company faces challenges in convincing their customers about the safety and security needs of the cars. It is a communication gap of the marketing professionals that they could not convince the new customers of the safety needs covered in the car manufacturing mechanism. The customers of the company are losing confidence in the cars, which can lead to a crisis for this global organisation. Therefore, the firm needs to revisit the marketing process and adopt new marketing strategy. The proper targeting, segmenting and positioning of the identified demography of people is needed for the firm. Therefore, it is necessary to identify the problem in the marketing process that affects the overall performance of the organisation. To remain competitive and generate proper revenue, this crisis management through revaluate marketing process is necessary. Thus, it is one of the major criteria to be fulfilled in the organisation. Therefore, the real problem lies in the marketing approaches of the company. Toyotas both marketing approaches needs to be evaluated that if the traditional marketing approaches is more effective or modern marketing approaches. The problem also lies in the marketing approach of traditional ways.Certain drawbacks in the process was identified regarding crisis management of not communicating the proper safety messages to the customers. The main criteria were to identify the gap in the traditional marketing approach and fulfilling that with the modern marketing approach. Rationale of the study Modern marketing system is one of the most important functions that a firm should take into account. To develop a proper relationship with the customers the modern marketing approaches is effective. Not only the 4 Ps there is another P that is involved in the marketing process which is fifth P known as Participation. Participation is letting the customers sneak a peek to the products or the services. This essential factor makes the marketing procedure more effective, which is included in the modern marketing techniques. The company is recently facing issues regarding the customers confidence in their product, which have been identified in the problem statement. This has been primarily caused by communication gap between the customers and the marketing professionals in the company. The problem recognised in the company lies in the marketing approach. The traditional as well as modern marketing approaches are also a problem. The traditional marketing approaches considered different means of marketing that were favourable for different target segments but modern marketing approaches are more digitalised. Therefore, the customer profile of the product also varies. The modern marketing approaches are based on participation too. Therefore, both marketing approaches will be evaluated in the study. Toyota spends a huge amount in its marketing process. Therefore, this topic has been chosen keeping in mind the marketing crisis they are facing in their customers. Moreover, in the recent years they have adopted several modern marketing techniques (Johnsonet al. 2013). The rationale of the study also lies in comparing the effectiveness of modern marketing techniques with respect to the traditional ones. As well as evaluating the overall performance of the company. Moreover, in the recent trend the companys most important function is Choice of organisation After 75 years of automobile manufacturing services and sales, this Japan based company became a leader in the industry in its own market industry as well as in the international market(toyota-global.com 2018). According to the trend in the marketing Toyota has also adopted different marketing techniques. Traditional techniques of direct marketing that include direct sales, retail networks and showroom sales of cars. In modern techniques of marketing, Toyota has adopted YouTube channels to reach its customers with this media advertisement approach. As from the sales in volume US is one of the most important customer of Toyota cars. They have spent huge amounts in these media advertisements too. The company has 635 billion yen capital as of 2017(toyota-global.com 2018). The company has become global market leader in automotive manufacturing and sales. In the recent years, the company is facing trust issues in their customer demographics and marketing management. Therefore, as per the area chosen for the research, the company possess proper opportunities of having a background of the research(Morgan 2012). The main criteria for choosing this organisation are also that the company has evolved from the traditional marketing approaches to modern techniques. They have also faced massive marketing challenges in the recent years regarding the sales of newer models of Lexus. Therefore, the company has a better platform of research. They are also adopting newer marketing techniques to take care of the marketing gap to win back their customers. Thus, the effectiveness of the modern marketing approaches can be analysing with respect to the traditional approach of the Toyotas marketing department. Structure of the study The First chapter of the study gives a brief introduction to the topic of marketing and its two different approach. It also contains initial foundations of the study. The rationale and research questions and objective is also given in this section. The second chapter of this study in marketing approach consists of the theories of the related matter. The theoretical concept of marketing is analysed in the companys perspectives. The mentioned theoretical framework and conceptual framework is also developed according to the need of the company. The identified gap is also one of the most important factors in implementing in the real implementation. The third chapter consolidates the research methods and the implementation procedures. This chapter helps in implementing the principle of modern marketing approach in actual research methodology. This chapter consist of the research philosophy, research design, approach, and data collection process. The fourth chapter is to take into account of the results. The fourth chapter is to be consists of the data collection process as well as the interpretation of the data. The qualitative and quantitative method of constructing the data and tables must be processed in the company. The chapter also interprets the data collected. The fifth chapter of the study consist of the analysis and consolidation of the interpreted results. This chapter also highlights the conclusion of the factors of the research. The effectiveness of the marketing approaches will be analysed with respect to the company. The recommendation will be given as per the data analysed. Effective recommendation to perform better in the future will also be given. Chapter Summary The first chapter in the introduction is given after gathering preliminary data on the company and based on that the research questions and objectives are given. The research has been done in the introduction section and considered to be important part as per the relevancy of the topic. The organisations present scenario is also gathered in the process. References Alon, I., Jaffe, E., Prange, C. and Vianelli, D., 2016.Global marketing: Contemporary theory, practice, and cases. Routledge. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Bernard, H. R. (2011) Research Methods in Anthropology: Qualitative and Quantitative Approaches. 5th ed. Plymouth: Alta Mira Press. Brannen, J. (2009) Prologue, mixed methods for novice researchers: reflections and themes, International Journal of Multiple Research Approaches, 3(1), pp. 8-12.and Pearce, J. (2012) Doing Research in Design - Page 68, 2nd ed. London: Bloomsbury Publishing Plc. Cameron, R. (2009) 'A sequential mixed model research design: design, analytical and display issues', International Journal of Multiple Research Approaches, 3(2), pp. 140-152 Crouch, Brannen, J. (2009) Prologue, mixed methods for novice researchers: reflections and themes, International Journal of Multiple Research Approaches, 3(1), pp. 8-12. Crouch, C. and Pearce, J. (2012) Doing Research in Design - Page 68, 2nd ed. Ellis, T. and Levy, Y. (2015) Towards a guide for novice researchers on research methodology: Review and proposed methods, Issues in Informing Science and Information Technology, 6, pp. 323-337. Johnson, R. B., Onwuegbuzie, A. J. and Turner, L. A. (2013) Toward a definition of mixed methods research, Journal of Mixed Methods Research, 1(2), pp. 112-33 Lancaster, G. (2012) Research Methods in Management, 4th ed. Oxford: Elsevier. Morgan, D. L. (2012) Paradigms lost and pragmatism regained: methodological implications of combining qualitative and quantitative methods?, Journal of Mixed Methods Research, 1(1), pp. 48-76. Royle, J. and Laing, A., 2014. 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